Claydon Bailey Facilities management had a clear idea of what they wanted. A symbolic umbrella and the colours blue and orange being the most important.

Clear Icon

An important part of this branding was to create an icon. This meant that the Umbrella had to be as simple as possible to fit in with the logo typography but also be a viable option used on its own as a recognisable icon without description.

Logo Construction

The logo was carefully constructed in a simple yet efficient way so that the image and type fitted together perfectly.