BabySteps

BabySteps is a soon to launch fertility advice startup founded in Norwich, UK. The BabySteps branding had to be kind and approachable without referencing stereotypical norms. Colour schemes were key to this using lighter tones without using generic ‘baby’ blues and pinks. The stork emblem references the story of the stork that brings the baby and can be created in different forms to be used as sectional illustrations